Cup Noodles slurping strong, 45 years on
Hungry? Just grab a cup of instant noodles and pour hot water into it. After waiting three minutes, the ramen is ready to eat. This September marks the 45th anniversary of Cup Noodles, the "magic" instant food that has had a dramatic impact on food ...
Yomiuri Land fun park adds factory-themed attraction to make more sales
In Japan's aging society, amusement parks are struggling to stay in business. Yomiuri Land in Tokyo is drawing visitors to a new attraction that combines the thrill of carnival rides with the fun of learning about how products ranging from automobiles to foods and stationery ...
On the money: Hitting TV where it hurts
Earlier this month, the Association of Television Viewers Who Demand Compliance With the Broadcast Law announced that it may launch a "national campaign" targeting TBS, which it accuses of biased news reporting. Should the broadcaster fail to address the accusation, the association will ask ...
Nissin to debut premium Cup Noodle Rich line in Japan
As more and more consumers turn to luxury products to enhance their lifestyles, Nissin Food Products Co. will start selling premium brand Cup Noodles from April. Two varieties of Cup Noodle Rich are set to debut: one, Chinese-style thick oyster-flavored soup with imitation shark's fin ...
Nissin Food Products Co. said Tuesday it will release Cup Noodle packaging bearing the image of tennis player Kei Nishikori later this month to celebrate his historic run to the U.S. Open final. The limited edition packaging will show Nishikori in a victorious pose, along ...
Corporate brands drawn to anime's selling power
Cola Lemon KitKat? Let's take a vote on that
What? Companies are actually letting consumers choose what they want to be sold? Yes, it's true.
