Style & Design Sep 29, 2019
Tokyo's fashion week gets a Japan rebrand
by Samuel Thomas
As the new sponsor of Tokyo's fashion week, e-commerce giant Rakuten may appear lowbrow — but in times of rising subculture trends, that could work in its favor.
More Sports / Track & Field Jan 9, 2019
'Shoe wars' target Japan's endurance runners
by Kaz Nagatsuka
As the Tokyo-Hakone Round-Trip College Ekiden Race has grown into one of Japan's biggest sporting competitions, the event has increasingly become somewhat of a showcase event for running shoe manufacturers. Tokai University captured its first-ever Hakone title, dethroning four-time reigning champion Aoyama Gakuin University ...
More Sports / Track & Field Jan 20, 2018
Shoe guru Hitoshi Mimura wants to help put Japan's marathon runners back on right track
by Kaz Nagatsuka
Renowned footwear designer Hitoshi Mimura has become a global adviser for American sports apparel brand New Balance. But what he really wants to do is help revive the competitiveness of Japanese marathon runners with his craftsmanship skills. Marathon used to be Japan's forte in track and ...