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JNTO

Tourists in Kyoto on Saturday. Japan saw a record 3.08 million foreign visitors in March.
JAPAN / Society
Apr 17, 2024
Inbound tourism numbers hit record high, with Japan set to achieve 2025 goal
The nation welcomed a record 3.08 million foreign visitors in March, surpassing the previous high of 2.99 million from July 2019.
Beijing-based Chinese influencer Chang Feifei has taken on many jobs to promote travel destinations in Japan, including from Universal Studios Japan and the Hankyu and Hanshin department stores.
BUSINESS / FOCUS
Mar 28, 2024
Influencers — Japan’s secret weapon to promote niche tourism spots
Followers' trust in — and reliance on — social media for travel info, even when the content is sponsored, is a key factor.
Sensoji Temple, a popular tourist location, in Tokyo on Jan. 18
JAPAN / Society
Jan 26, 2024
Japan aims to direct Asian tourists to places less traveled
The tourism body is attempting to direct visitors to places outside Tokyo in order to prevent over-tourism, specifically by appealing to “light repeaters.”
JAPAN
Mar 17, 2021
Visitors to Japan down 99.3% in February due to virus travel restrictions
The estimated number of overseas visitors to Japan in February fell 99.3% from a year earlier to 7,400 due to reintroduced travel restrictions on business travelers amid a surge in coronavirus cases, government data showed Wednesday.
Japan Times
JAPAN
Jun 25, 2019
Japan to promote Okinawa to Indians as outbound wedding destination
Japan is looking to promote Okinawa Prefecture in India as a wedding tourism destination as one of its initiatives to woo Indian tourists to the country.
Japan Times
JAPAN
Jan 26, 2019
Japan aims to woo more U.S. tourists at New York travel show
Travel agencies and organizations from Japan pitched the country as a perfect destination for American tourists at the annual New York Times Travel Show, which opened on Friday.
Japan Times
JAPAN
Jun 25, 2018
Host city reps for Rugby World Cup brainstorm ways to draw tourists to Japan
Representatives of the 12 cities hosting matches for Rugby World Cup in 2019 met in Tokyo for the first time Monday to discuss ways to draw fans to their tourist spots during the 44-day sporting event.
Japan Times
JAPAN
Apr 2, 2018
Hong Kong a valuable test market for Japan's campaign to attract foreign tourists
With trips to Japan being so popular among people from Hong Kong, Tokyo sees the territory as a testing ground for trying out various initiatives and analyzing behavioral patterns as it seeks to attract more foreign tourists.
Japan Times
JAPAN
Feb 6, 2018
Japan Tourism Agency aims to draw more Western tourists amid boom in Asian visitors
The Japan Tourism Agency launched a new digital advertising campaign Tuesday in a bid to draw more tourists from Western countries, a demographic that has failed to keep pace with Asian tourists who have flocked to Japan in recent years.
Japan Times
JAPAN
Oct 4, 2017
Japan tourism group builds social media presence with new Instagram account
The Japan National Tourism Organization is finally turning to Instagram to attract overseas travelers amid an unprecedented tourism boom.
Japan Times
JAPAN
Mar 30, 2016
Japan doubles overseas tourist target for 2020
The government boldly raises its goal for annual inbound tourists by 2020 to 40 million.
Japan Times
JAPAN
Mar 7, 2016
Japan lists medical facilities suitable for foreign tourists
With tourism hitting all-time highs, the Japan Tourism Agency has compiled a list of medical institutions that are particularly suited for non-Japanese patients.
JAPAN
Jul 23, 2015
January-June visitors from abroad rise to record 9.14 million
A record 9.14 million foreigners are estimated to have visited Japan from January to June this year, a 46 percent increase from the same period in 2014, as the country continued to attract tourists from China, Taiwan and elsewhere, government data showed Wednesday.
Japan Times
JAPAN
Apr 23, 2015
Foreign visitors top 1.5 million to break March record
Tourist arrivals to Japan topped 1.5 million to break a March record this year as Chinese travelers flocked to the country for cherry blossom season, new figures show.

Longform

Later this month, author Shogo Imamura will open Honmaru, a bookstore that allows other businesses to rent its shelves. It's part of a wave of ideas Japanese booksellers are trying to compete with online spaces.
The story isn't over for Japan's bookstores