Brewers set out to take sake global

Business / Corporate Apr 26, 2013

Brewers set out to take sake global

by Noriko Kawamura

Ambitious sake brewers have turned to foreign markets in an attempt to replicate wine's global success. Exports of sake, which is essentially a rice wine locally referred to as "nihonshu," have been growing in recent years, and trade fairs and competition events have become common. ...