
Business Jul 23, 2020
Unilever’s ice cream deliveries show anything can be sold online
by Thomas Buckley and Annmarie Hordern
Just-in-time gains a new meaning when you’re rushing online orders of frozen treats like almond-coated Magnum ice cream bars to consumers before they melt. As restaurants shut down during the pandemic, crimping out-of-home sales, Unilever stepped up to the challenge of accepting customers’ orders at ...