Cool Japan academies to open across Asia

National Jul 9, 2014

Cool Japan academies to open across Asia

Leading publisher Kadokawa Corp. has announced plans to open a slew of academies across East and Southeast Asia, starting with Taiwan and Singapore, each pushing knowledge of the core design skills at the heart of Japanese pop culture. Kadokawa said recently that it will open ...

Doraemon hitting U.S. airwaves this summer

National Jun 25, 2014

Doraemon hitting U.S. airwaves this summer

by Marcie Kagawa

Japan's beloved blue robotic cat from the 22nd century is finally making his U.S. debut this summer, promoted as part of the Cool Japan campaign to export the country's pop culture around the world. The Japan External Trade Organization held a "Doraemon" launch party Friday ...

Retailer gets 'cute' with Singapore

Business / Corporate Feb 18, 2014

Retailer gets 'cute' with Singapore

by Siti Rahil

Japanese fashion brand and retailer Satisfaction Guaranteed has launched the sale of "kawaii," or cute, merchandise usually associated with Japan, through high-tech digital vending machines in Singapore. "Singapore will . . . be the first country outside of Japan to have this intelligent digital vending ...

South Korea key rival wooing ASEAN tourists

National Dec 12, 2013

South Korea key rival wooing ASEAN tourists

In an effort to compete better with South Korea in drawing tourists from Southeast Asia, Japan has been stepping up exports of pop culture content to the region and easing visa requirements for people there. A weakening of the yen is also boosting Japan's competitiveness ...

National Dec 11, 2013

Foreign visitors to exceed goal of 10 million

Japan is likely to achieve its goal of drawing 10 million foreign travelers in 2013 as government data showed Wednesday that the number of foreign visitors totaled about 9.5 million between January and November. Foreign travelers in the 11 months totaled 9,499,300, up 23.9 percent ...

Commentary | COUNTERPOINT Oct 26, 2013

Branding Japan: Not always onward and upward

by Jeff Kingston

Branding is not an exact science. Take for example the recent campaign by Fukushima Industries to launch a new consumer-friendly corporate mascot. Perhaps braving the possibility of a lawsuit from Tokyo Electric Power Co. (Tepco) over infringement of intellectual- property rights, the Osaka-based appliance company ...