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Japan's big brands go cat crazy for Neko No Hi

Feb 22, 2018

Japan's big brands go cat crazy for Neko No Hi

by Chisato Tanaka

On Feb. 22, which is Neko No Hi (Cat Day) in Japan, some major Japanese companies have entered into the spirit of the celebration and surprised the public by changing their corporate names to capture the heart of cat-loving potential customers (presumably just for ...