Tag - brand

 
 

BRAND

Japan Times
BASKETBALL / NBA
Jun 25, 2019
Rui Hachimura's marketability already evident
Rui Hachimura's rise to national icon didn't happen overnight.
Japan Times
BUSINESS
Oct 18, 2018
Eight Japan firms listed in best global brand report; Apple holds top spot
Toyota Motor Corp. and seven other Japanese firms have made it into a 2018 global brand ranking while Apple Inc., based in the United States, maintained its top spot for the sixth straight year.
Japan Times
JAPAN
Jul 16, 2018
Uniqlo, Rakuten test brand power overseas
Swiss tennis star Roger Federer made headlines two weeks ago when he appeared on center court at Wimbledon wearing an outfit bearing the red-and-white squares of Uniqlo.
Japan Times
JAPAN
May 18, 2017
Niigata teams with university, brewers to promote local sake at home, abroad
Major sake producing region Niigata is stepping up efforts to promote its sake brands locally and abroad with plans to establish a new sake course at the local university.
Japan Times
JAPAN / CHUBU CONNECTION
Jan 30, 2017
'Unpopular' Nagoya on hunt for catchphrase, logo to pitch its appeal to tourists
In an effort to become a travel destination instead of a mere transit point, Nagoya is asking the public to help create a slogan or catchphrase the city can use for tourism posters and websites to improve its appeal.
BUSINESS
Oct 22, 2015
Japan to boost protection of names of liquor-producing regions
The government said Wednesday it will expand the scope of the system to protect producing-area names of liquors as intellectual properties to enhance their brand power amid growing global demand for Japanese sake and shochu distilled spirits, sources said.
Japan Times
BUSINESS
Oct 5, 2015
Nintendo dropped from list of top 100 brands for first time
Nintendo has for the first time failed to be listed as one of the world's top 100 brands, Interbrand announced Monday.
Japan Times
CULTURE / Music
Sep 5, 2015
Briefly maligned, bilingual rappers gain visibility
English words and phrases have been a part of the Japanese MC's arsenal since hip-hop culture began making inroads here in the early to mid-1980s.
BUSINESS
Jun 5, 2015
Aeon begins selling farm-raised tuna at some supermarkets in Tokyo
Japan's biggest retailer, Aeon Co,. on Thursday began selling farm-raised bluefin tuna at some of its supermarkets in Tokyo, expecting growing demand for the product after overfishing put the species at risk in the Pacific.
Japan Times
JAPAN / Society
Feb 21, 2015
Apologizing in Japan: Sorry seems to be the hardest word
Dressed in a light-gray suit with her hair pulled back tightly into a bun, McDonald's Holdings Co. (Japan) Chief Executive Officer Sarah Casanova walked stiffly into a news conference on Feb. 5 and addressed a throng of reporters.
Japan Times
BASKETBALL / NBA / NBA REPORT
Nov 25, 2014
Jordan's global impact transcended racial, economic boundaries
The Japan Times will be running excerpts from Hall of Fame writer Sam Smith's new book "There Is No Next: NBA Legends on the Legacy of Michael Jordan" over the next few months. This marks the first installment.
COMMENTARY / World
Jul 26, 2014
Putin might have just killed Russia's brand
Has the downing of Malaysia Airlines Flight MH17 put Russia on its way to taking on the Soviet Union's one-time status as an object of fear and hatred?
Japan Times
BUSINESS
Feb 15, 2013
Toyota top brand among Japanese firms globally
Toyota Motor Corp. maintained first place in Japan's Best Global Brands rankings for the fifth straight year, U.S. consulting firm Interbrand Corp. said Wednesday.

Longform

Later this month, author Shogo Imamura will open Honmaru, a bookstore that allows other businesses to rent its shelves. It's part of a wave of ideas Japanese booksellers are trying to compete with online spaces.
The story isn't over for Japan's bookstores