Sumo 101: Banzuke

Sumo Jan 15, 2019

Sumo 101: Banzuke

by John Gunning

All professional sumo wrestlers are listed on a 58x44 cm sheet of paper that is released about two weeks before the start of each tournament. For the ongoing basho that amounts to 636 men ranked in order from yokozuna Kisenosato at the top all the ...

Feel young again with the 'yokozuna' products of last year

Language Jan 9, 2017

Feel young again with the 'yokozuna' products of last year

by Mark Schreiber

Back in 1971, a newly launched newspaper covering retailing and distribution, named the 日経流通新聞 (Nikkei Ryūtsū Shimbun, subsequently named Nikkei Marketing Journal), was looking for a promotional idea. It came up with a real winner by mimicking a 相撲番付 (sumō banzuke, a stylized hierarchical ...