Business / Corporate Mar 18, 2014

Kauli plans IPO to fund U.S., Asian expansion

Kauli Inc., a digital-advertising company, is planning an initial public offering on the Tokyo Stock Exchange to finance expansion in the U.S. and Southeast Asia. The Tokyo-based company is seeking to go public by March next year, Chief Executive Officer Katsuhiro Takata said in an ...

Business Jan 25, 2014

Automakers gird for Super Bowl

by Andy Fixmer and Mark Clothier

From the Muppets to James Franco, Hollywood will be working hard for carmakers at the Super Bowl. At least seven auto brands will advertise during Fox TV's telecast of the National Football League championship game on Feb. 2, researcher Kantar Media said, making the industry ...

Business / Tech Dec 31, 2013

New Google ad service called 'game-changing'

by Mark Sweney

  Ever since marketing pioneer John Wanamaker quipped that half of all the money he spent on advertising was wasted, but he didn't know which half, businesses have been striving to make their advertising spending accountable. That was in the late 19th century. The department store ...