Subliminal ads fast-tracked for maglev trains in Japan

Business / Tech Apr 1, 2017

Subliminal ads fast-tracked for maglev trains in Japan

by Morito Hayashi

A team of researchers at Shizuoka University is hitching a ride on Japan's bullet train technology, aiming to transmit targeted advertising at high speeds. Using a groundbreaking technique called high-speed suggestive particle mapping (HS-SPAM), the system relies on embedded arrays of microscopic LEDs that flash ...

Business Sep 24, 2016

Dentsu to repay ¥230 million in advertising overcharges

Dentsu Inc. said it will pay an estimated ¥230 million back to customers, including Toyota Motor Corp., that it overcharged for internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency. The nation's largest ad agency investigated transactions going ...