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Ad saying gender equality is 'outdated' sparks outrage in Japan

National / Social Issues Mar 24, 2021

Ad saying gender equality is 'outdated' sparks outrage in Japan

The online advertisement for an evening news program featuring a woman playfully criticizing the debate over gender equality was criticized as being sexist.

Tokyo 2020 creative chief quits over Naomi Watanabe 'Olympig' pitch

National Mar 18, 2021

Tokyo 2020 creative chief quits over Naomi Watanabe 'Olympig' pitch

by Ryusei Takahashi

Hiroshi Sasaki floated the idea of comedian Naomi Watanabe descending from the sky in porcine form during the opening ceremony, a magazine reports.

Advertisers on U.S. TikTok flock back as Trump's threats recede

Business / Tech | FOCUS Feb 16, 2021

Advertisers on U.S. TikTok flock back as Trump's threats recede

by Sheila Dang

Accused by the Trump administration of being a front for the Chinese government, TikTok's ad business looked bleak last July. Big brands backed off on spending even as TikTok executives offered refunds to advertisers in the event the hot social media platform were to be ...

Ad giant Dentsu sees record net loss as revenue falls amid pandemic

Business / Corporate Feb 16, 2021

Ad giant Dentsu sees record net loss as revenue falls amid pandemic

The annual loss almost doubled from ¥80.89 billion in fiscal 2019 after Dentsu had to record an impairment loss related to its overseas business.

Life without Google: Australia is now facing the unthinkable

Asia Pacific Feb 12, 2021

Life without Google: Australia is now facing the unthinkable

by Angus Whitley and Georgina Mckay

Potential fallout from a spat goes far beyond Australia for Google, whose dominance of global advertising has made it a target for watchdogs worldwide.

Toyota president 'disappointed' by Tokyo 2020 chief Mori's sexist comments

National Feb 10, 2021

Toyota president 'disappointed' by Tokyo 2020 chief Mori's sexist comments

The carmaker, a worldwide Olympic sponsor, said it issued Toyoda's message on Wednesday because it concluded it should not keep silent.

Tokyo Games sponsors speak up as Mori fallout continues

National Feb 9, 2021

Tokyo Games sponsors speak up as Mori fallout continues

by Ryusei Takahashi

During a meeting with Olympic organizers Monday evening, several sponsors said advertising at the games could do more harm than good.

No Plan B: Japan's sponsors shelve ads as mood sours over Olympics

Business / Corporate Jan 31, 2021

No Plan B: Japan's sponsors shelve ads as mood sours over Olympics

by Maki Shiraki, Makiko Yamazaki, Eimi Yamamitsu and Ju-min Park

Sponsors also worry that organizers have not told them what contingency plans there are in case the pandemic derails the games again this year.

Dentsu mulls selling headquarters building as employees work remotely

Business / Corporate Jan 21, 2021

Dentsu mulls selling headquarters building as employees work remotely

Dentsu has about 9,000 employees working at the headquarters building, but only 20% of them are currently commuting to the office as part of efforts to curb virus infections.

Domestic sponsors agree to extend contracts for delayed Tokyo Games

Business Dec 25, 2020

Domestic sponsors agree to extend contracts for delayed Tokyo Games

by Kiyoshi Takenaka

Tokyo 2020 organizers expect more than ¥22 billion in additional contributions from them.

Ad agency chief Sasaki gets creative control of Tokyo Games ceremonies

National Dec 23, 2020

Ad agency chief Sasaki gets creative control of Tokyo Games ceremonies

Organizers say the revamping of the ceremonies' creative planning team is necessary in order to create more speedy and efficient workflows.

Kids see many ads but few educational videos on YouTube, study shows

World / Social Issues Nov 21, 2020

Kids see many ads but few educational videos on YouTube, study shows

by Mark Bergen

A report found that adverts were present on 95% of videos analyzed, with a fifth of the ads being categorized as age inappropriate.

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  • WHAT’S TRENDING
  • EDITORS’ PICKS
  • It's official: Japan to allow in foreign tourists on package tours from June 10
    People from the United States arrive for the first small-scale test of package tours in Japan at Narita Airport near Tokyo on Tuesday.
  • Kishida expected to announce relaxing of inbound tourism restrictions, sources say
    Tourists at a souvenir shop in Kyoto in May
  • Seven arrive from U.S. for first test tours before Japan reopens to tourism
    People from the United States arrive for the first small-scale test tours in Japan since measures were imposed to control the spread of COVID-19, at Narita Airport near Tokyo on Tuesday.
  • 'Serious concerns' after Russian and Chinese bombers fly near Japan during 'Quad' summit
    A Russian TU-95 bomber and Chinese H-6 bombers fly over the East China Sea on Tuesday.
  • Kill Japan's elderly? A film at Cannes probes a chilling idea.
    Actor Hayato Isomura, director and screenwriter Chie Hayakawa and Filipino actress Stefanie Arianne pose as they arrive for the screening of the film "Plan 75" at the 75th edition of the Cannes Film Festival.
  • In mass shootings, U.S. police are trained to ‘confront the attacker’

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  • As Japan’s borders creak open, who can enter now?

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  • Japan team’s COVID-19 testing device gives PCR-level results in nine minutes

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  • Discord between China's top leaders paralyzes officials responsible for economy

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  • Lyricist Takashi Matsumoto on Happy End, writing for pop and helping change the course of Japanese music history

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