Flaunting a crisp white kimono embroidered with flowers and a ferocious-looking lion-dog, Hisashi Nagata beats a chindon taiko drum set strapped to his chest as his similarly kimono-clad wife, Mika, chats with curious onlookers while handing them leaflets for a new izakaya (Japanese pub) ...
In digital era, Chelsea's tie-up with Yokohama Rubber blazes new trail in Japan
For Chelsea supporters, the club's iconic blue uniform represents 114 years of history, dozens of domestic and continental trophies and a reputation as one of English soccer's established giants. For Yokohama Rubber, it represents global exposure, whether it's to the English Premier League's billions of ...
Chemical firm Kao cancels #BeWhite project after employees point out racial connotations
Kao Corp., a major maker of toiletry and chemical products, suspended a promotional project Thursday the day after its launch after some of its employees pointed out the title could imply racial discrimination. Kao's #BeWhite project was aimed at encouraging households to split chores equally ...
Three contact lens makers raided in Japan over alleged violations of Antimonopoly Law
The Fair Trade Commission raided three contact lens makers Tuesday for allegedly forcing retailers not to list prices on their advertisements in violation of the Antimonopoly Law, it was learned Tuesday. The antitrust watchdog's on-site inspections covered Alcon Japan Ltd., CooperVision Japan Inc. and Seed ...
Consumer agency orders McDonald's Japan to pay ¥21 million for improper labeling of two items
McDonald’s Co.’s Japan unit was ordered to pay ¥21.7 million for improperly labeling ingredients for a burger and a muffin, the Consumer Affairs Agency said Friday. When the fast-food chain sold its Tokyo Roast Beef Burger and Tokyo Roast Beef Muffin products for two months ...
A tale of two ads (and two different sets of eyes)
Since many Japanese people don't have the opportunity to interact with black people in their daily lives, how the community is represented in the national media is important.
Japan's info protection panel considers beefing up protections for internet users' data
Japan is considering strengthening regulations against corporate IT giants like Amazon.com and Google LLC.
Facebook agrees to overhaul its ad system to settle U.S. discrimination suits
Facebook has agreed to change its paid advertising platform as part of a wide-ranging settlement to prevent discriminatory and "harmful" practices, the company and U.S. civil rights groups said on Tuesday. Under the agreement, Facebook will create a new advertising portal for ads linked to ...
In U.S., digital advertising spend set to overtake traditional ads
Spending on digital advertising is set to overtake that on traditional media in the United States for the first time in 2019, in a major milestone for the industry, a market tracking firm said Wednesday. The research firm eMarketer said digital ad spending in the ...
Japan's Reconstruction Agency to air ad for Fukushima products on TV, online and at cinemas
The Reconstruction Agency said Friday that it will run a television commercial advertising farm, fishery and forestry products made in Fukushima Prefecture for about a week from Saturday. The 30-second spot is aimed at dispelling harmful rumors about the safety of products from the prefecture ...
Feared or celebrated, Amazon's Alexa is star of Super Bowl ads
An android child struggles to control his emotions. Robots threaten to take away human jobs. And a voice-activated device ponders its own existence. These dark themes were explored by this year's Super Bowl commercials, with brands such as TurboTax, Olay and Sprint capitalizing on fears ...
With his eye on celestial billboards, Russian entrepreneur sparks debate about who owns the heavens
Some day soon, stargazers searching for answers in the night sky might see the logo of a soft drink company blazing past the Milky Way, or a promotional message from a fast food restaurant. That at least that is the hope of StartRocket, a Russian ...
