Ad saying gender equality is 'outdated' sparks outrage in Japan
The online advertisement for an evening news program featuring a woman playfully criticizing the debate over gender equality was criticized as being sexist.
Tokyo 2020 creative chief quits over Naomi Watanabe 'Olympig' pitch
Hiroshi Sasaki floated the idea of comedian Naomi Watanabe descending from the sky in porcine form during the opening ceremony, a magazine reports.
Advertisers on U.S. TikTok flock back as Trump's threats recede
Accused by the Trump administration of being a front for the Chinese government, TikTok's ad business looked bleak last July. Big brands backed off on spending even as TikTok executives offered refunds to advertisers in the event the hot social media platform were to be ...
Ad giant Dentsu sees record net loss as revenue falls amid pandemic
The annual loss almost doubled from ¥80.89 billion in fiscal 2019 after Dentsu had to record an impairment loss related to its overseas business.
Life without Google: Australia is now facing the unthinkable
Potential fallout from a spat goes far beyond Australia for Google, whose dominance of global advertising has made it a target for watchdogs worldwide.
Toyota president 'disappointed' by Tokyo 2020 chief Mori's sexist comments
The carmaker, a worldwide Olympic sponsor, said it issued Toyoda's message on Wednesday because it concluded it should not keep silent.
Tokyo Games sponsors speak up as Mori fallout continues
During a meeting with Olympic organizers Monday evening, several sponsors said advertising at the games could do more harm than good.
No Plan B: Japan's sponsors shelve ads as mood sours over Olympics
Sponsors also worry that organizers have not told them what contingency plans there are in case the pandemic derails the games again this year.
Dentsu mulls selling headquarters building as employees work remotely
Dentsu has about 9,000 employees working at the headquarters building, but only 20% of them are currently commuting to the office as part of efforts to curb virus infections.
Domestic sponsors agree to extend contracts for delayed Tokyo Games
Tokyo 2020 organizers expect more than ¥22 billion in additional contributions from them.
Ad agency chief Sasaki gets creative control of Tokyo Games ceremonies
Organizers say the revamping of the ceremonies' creative planning team is necessary in order to create more speedy and efficient workflows.
Kids see many ads but few educational videos on YouTube, study shows
A report found that adverts were present on 95% of videos analyzed, with a fifth of the ads being categorized as age inappropriate.
