J. League levels up video

Soccer | From the Spot May 15, 2019

J. League levels up video

by Dan Orlowitz

In the third year of the J. League's decade-long, $2 billion domestic broadcasting deal with DAZN, the league is hitting its digital stride and starting to deliver content on par with some of the world's top competitions. The league's ability to rapidly upload viral clips ...

J. League shows sense of humor

Soccer | From the Spot Apr 3, 2019

J. League shows sense of humor

by Dan Orlowitz

Sometimes a sports organization's greatest strength is the capability to laugh at itself. Developing this skill has been one of the J. League's biggest challenges in the modern age of social media-based marketing. It's a challenge that transcends sports in Japan, where a company's brief foray ...

Do or die for Samurai Blue

Soccer | From the Spot Jan 31, 2019

Do or die for Samurai Blue

by Dan Orlowitz

This week has provided ample opportunity for all of us who doubted Japan's ability to reach the Asian Cup final to take a long, deep drink from the fountain of hubris. Few expected Japan to defeat Iran, the heavily favored Asia No. 1 which entered ...