Female-only track startup Athlos is gaining traction in its second year in New York, adding new sponsors, expanding its program with a field event, and laying the groundwork for a multimeet calendar in 2026.
The concept, which is the brainchild of Reddit founder and women's sports entrepreneur Alexis Ohanian, appears to be going from strength to strength.
"We had probably three times, probably four times revenue this year, as a result of the fact that we were able to declare victory with that first event," said Ohanian, who said 3 million tuned in for the inaugural 2024 meet.
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