Spanish first-division titan Barcelona has signed on Spotify as its main sponsor in a deal that will carry the music streaming platform's name on the shirts and stadium of the La Liga club.
Under the partnership, Barca's stadium will be renamed "Spotify Camp Nou" in the first instance of the club adding a sponsor's name to the title, Sweden-based Spotify said on Tuesday.
The financial terms of the deal were not disclosed, but a report from Catalan radio station Rac1 last month pegged the sponsorship agreement's value at €280 million ($306 million).