The lion's share of media attention in sumo goes to the top (makuuchi) division.

Its bouts are shown live on domestic television, its wrestlers are discussed endlessly online and in print and its winner is given a parade, ¥10 million and a giant silver trophy called the Emperor's Cup.

By contrast, those in the second-tier (jūryō) division are rarely mentioned, its champions get neither a trophy nor a parade and receive only ¥2 million and despite also being salaried wrestlers, are lumped in for the commemorative photo with the winners of the four unpaid lower divisions.