At the end of February, Pokemon turned 25.
Pokemon is thought to be the most valuable media franchise in the world, with an empire that straddles video games, television, cinema, trading cards, Pokemon Go and much, much more.
This week on Deep Dive, journalist Tom Bateman takes us through the 25 year history of Pokemon, and how it has become one of Japan’s most successful and recognizable exports.
Read more:
- Monsters, mania and the unstoppable march of Pokemon (Tom Bateman, BBC)
- Beware of the Pokemania (Time Magazine, 1999)
- Pokemon still catching hearts as game franchise celebrates 25th anniversary (The Japan Times)
On this episode:
Tom Bateman: Twitter | Website
Oscar Boyd: Twitter | Articles | Instagram
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