Pinsa de Roma is self-service. You line up at the counter, checking out the display case to see what the choices are. There are usually a dozen to choose from, with colorful combinations that would be unthinkable in a true-blue Neapolitan pizza shop: Smoked salmon with mozzarella and yogurt, Gorgonzola with purple radicchio, bresaola (salt beef) with arugula and Parmesan and there are even a couple of dessert pinsas made with fruit.