The soccer World Cup has barely started, but it's already created a moral dilemma for some.

Ukrainian artist Andriy Yermolenko made a series of "alternative promo posters" for the soccer World Cup now unfolding in Russia, replete with blood, skulls and dead babies. They've gone viral in Ukraine, but Ukrainian state TV still broadcasts the World Cup despite the war Russian proxies wage in the country's east.

The official reason is that the national broadcaster doesn't want to lose the rights to the 2022 World Cup, which it has also bought. But then some 4 million Ukrainians watched the World Cup's opening game between Russia and Saudi Arabia, so it wasn't a bad business move either.