Kevin Garnett, 35, the Boston Celtics forward who has had a stellar career, was with the Minnesota Timberwolves in 2004 when a teammate, Latrell Sprewell, augmented the national stock of unfortunate pronouncements. Dissatisfied with a three-year $21 million contract extension offer, Sprewell said: "I've got my family to feed."

Remembering the ridicule Sprewell received, Garnett must know the players' public relations problems as their union, with his emphatic support, tussles with team owners over, among other things, the players' share of the National Basketball Association's almost $4.5 billion (last season) in revenues. With 25 million Americans unemployed, underemployed or too discouraged to seek employment, why should anyone care that fewer than 450 jobs are jeopardized by a labor dispute? The jobs are those of America's highest paid professional athletes. NBA players' average salary is $5.1 million and even those receiving the NBA minimum ($474,000) are in the highest tax bracket.

The NBA's dispute, which has already caused cancellation of the preseason and the first two weeks of the regular season, at a cost of perhaps $500 million, illustrates an agreeable truth: Man is an economic animal, rationally maximizing income, except when he isn't. Many of the players are prepared to lose substantial income by prolonging negotiations over a new collective bargaining agreement. They are doing so to win concessions that will primarily benefit players much younger than Garnett. Fans accuse the players of avarice, but the longer the impasse persists, and the larger the losses, the more altruism will explain this.