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He notes that the most recent Skytrax survey ranks the airline as ninth in the world, one place better than last year. "We would like to be fifth. We have four stars. There are about six airlines with five stars. We are on our way to becoming a five-star airline because the latest assessment given to us by Skytrax last month was really encouraging, seeing real improvements in many areas. We also got first prize Skytrax for airport services and first-class lounge. The time-consuming part is the retrofit of the seats and the inflight entertainment and here again we are making very solid progress. Things are actually moving."
He's confident enough to quibble with Skytrax over its demands. "For example, they say in first-class, you must have a small breadbasket for each person — that is something we have not done. I would really prefer not to have a breadbasket. They say you must warm the peanuts first for the passenger. I agree with that."