HONG KONG — Standard Chartered Bank has an advertisement currently running on television that is eye-catching and thought-provoking. Its central message is that “not everything that counts in life can be counted” and that the bank wants to be “here for people; here for progress; here for the long run; here for good” (double-entendre intended).

The ad presents the classic picture of the bank as financial intermediary and entrepreneurs’ and business executives’ best friend, supporting them with lending and management advice to make new projects prosper and older businesses continue to run smoothly and profitably.

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