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As the economic downturn drags on, sports teams set up within business enterprises are disappearing one after another as companies strive to cut costs. Rather than only focus on short-term results, however, businesses should pay attention to the long-term benefits their sports teams bring to both their companies and society at large.

If continuing to support sports teams in a traditional manner has become difficult, companies should seek nontraditional ways to do so, such as jointly sponsoring teams with other companies and local governments.

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