
National / Media | Japan Pulse Dec 8, 2018
Enthusiasm over new year cards wanes as online options grow
by Kaori Shoji
Once a tradition firmly entrenched in the national consciousness, the nengajō (new year cards) is facing extinction. If myriad media reports are to be believed, an increasing number of Japanese are deciding not to send any new year cards to family, friends or acquaintances. Online magazine ...