Japan’s major tech trade show CEATEC returned to an in-person format on Tuesday for the first time in three years, with firms seizing the chance to directly interact with visitors and show off their latest offerings.

Over the past two years, the event was held solely online due to the pandemic, but this year saw the introduction of a hybrid format.

Despite excitement over the return to an in-person event, one of the highlights at this year’s conference — involving 562 firms and organizations at Chiba’s Makuhari Messe — is a push to draw more people to the metaverse.