Subscription boxes are helping to take some of the stress out of life for parents in Japan by delivering the essentials at a time when mothers and fathers are struggling to keep their heads above water.
Companies have created baby subscription boxes for everything from diapers and ready-to-eat baby food to educational toys and books so busy parents can save time and eliminate hassle.
A major upside of baby-box subscriptions is that one online purchase can stock the cupboards with exactly what is required via regular deliveries that land on the doorstep.