As grocery retailers chase speed and efficiency through technology, a few are bucking the trend by launching "slow lanes" for those who are not capable of blitzing through a self-checkout.
Maiya Takizawa, a regional supermarket chain in the city of Takizawa, Iwate Prefecture, has taken up the cause for older residents and those who are not interested in high-paced modern life, with those who have special needs a particular focus.
Recently, 84-year-old wheelchair user Yoriko Sakurano, with the help of a volunteer carer, made a trip to a Maiya Takizawa outlet, where she can have an enjoyable shopping experience free of confusion and embarrassment.