A beer sales battle is intensifying in Japan, with major makers switching their targets from restaurants to people who drink at home as demand for drinking parties and holiday outings remains sluggish amid the prolonged coronavirus crisis.
Beer prices dropped following a liquor tax revision in October 2020. Sales of canned beer are growing thanks to a shift from so-called third-segment quasi-beer, for which the tax rate was raised, and robust home-related demand amid the pandemic.
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