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Microsoft Corp. began to make the case in Washington for its purchase of game giant Activision Blizzard Inc., laying out new data-collection, competition and payment policies for its Xbox and Windows software stores that it says address regulators’ broader concerns about rival app stores.

The company, which last month agreed to acquire Activision for $69 billion, also pledged Wednesday to keep making Call of Duty games for Sony Corp.’s rival PlayStation console even after its contractual commitment ends.

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