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Amazon.com Inc.’s fierce resistance to unionization, skepticism among workers that organizing could get them a better deal and decisions on election parameters all contributed to the apparently lopsided defeat of a labor drive at the company’s warehouse in Bessemer, Alabama, people close to the events said.

A vote by workers on whether to unionize failed on Friday by a more than 2-to-1 margin in a major win for the world’s largest online retailer. The union plans to challenge the results based on Amazon’s conduct during the election.

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