Twitter Inc. has permanently banned U.S. President Donald Trump’s personal account for breaking its rules against glorifying violence, marking the most high-profile punishment the social-media company has ever imposed and the end of Trump’s relationship with his favorite social media megaphone.

"After close review of recent Tweets from the @realDonaldTrump account and the context around them — specifically how they are being received and interpreted on and off Twitter — we have permanently suspended the account due to the risk of further incitement of violence,” the company wrote in a blog post on Friday.

The San Francisco-based company announced the ban two days after Trump was initially suspended for posting a series of tweets that misled users about the presidential election results, and appeared to encourage violent rioters who had mobbed the U.S. Capitol. One included a video message of Trump expressing love for the insurgents and calling the election "fraudulent.”