Nissan Motor Co. is looking to breathe new life into its wheezing full-size pickup truck by electrifying it with the help of a Detroit-based startup, according to people familiar with the matter.
The Yokohama-based automaker is considering buying a battery-electric powertrain from Hercules Electric Vehicles for its Titan pickup and sharing parts for the startup’s own truck in a prospective strategic partnership, said the people, who declined to be named.
The talks are ongoing and could still fall apart before a deal is signed, the people said. The two planned vehicles will join a crowded field of new electric trucks chasing an as-yet untested market for battery-powered haulers.