Nissan Motor Co. is looking to breathe new life into its wheezing full-size pickup truck by electrifying it with the help of a Detroit-based startup, according to people familiar with the matter.
The Yokohama-based automaker is considering buying a battery-electric powertrain from Hercules Electric Vehicles for its Titan pickup and sharing parts for the startup’s own truck in a prospective strategic partnership, said the people, who declined to be named.
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