BUSINESS / Economy

After troubled start, Go To Travel campaign still likely to achieve some aims

Few visitors are seen at a World Heritage-designated keyhole-shaped mound named after Emperor Nintoku, who is said to have reigned in the fourth century, in Sakai, Osaka Prefecture, earlier this month. | KYODO

By Kazuaki Nagata
staff writer

Jul 22, 2020

Go To Travel, the troubled government-backed travel discount program that kicked off Wednesday, has prompted both hope and concern.

Battered by the coronavirus crisis, the domestic tourism industry sees a glimmer of hope in the campaign and its gargantuan ¥1.35 trillion budget.

But amid heightened concern over a recent spike in new infections in some prefectures — especially Tokyo — many members of the public believe now is not the time to enjoy trips, and question how effective the campaign will be.

After troubled start, Go To Travel campaign still likely to achieve some aims

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