Watami Co. said Thursday that it will develop an all-you-can-eat barbecue restaurant chain offering wagyu Japanese beef in and outside Japan.
The first outlet of the Kamimura Bokujo restaurant chain was launched in May in the Minamikamata district in Tokyo’s Ota Ward. The major Japanese restaurant and pub operator plans to open 200 outlets in Japan and 100 abroad in five years.
Watami teamed up with beef producer and processor Kamichiku Group, based in Kagoshima, to offer high-quality wagyu, such as Satsumagyu and Nangoku-Kuroushi, at reasonable prices.
Customers can eat as much as they want for 120 minutes on weekdays and 100 minutes on weekends, with prices per adult starting at ¥2,980.
Targeting families, Watami plans to open Kamimura Bokujo restaurants mainly in suburban areas.
Automatic conveyor belts similar to those used in sushi-go-round restaurants will be introduced to serve dishes, a feature making it possible to run stores with only a few workers.
“Wagyu is popular abroad, so we’re considering using it in other types of eateries as well, such as izakaya pubs,” Miki Watanabe, chairman and group chief executive officer of Watami, said.