The first year for any new company can be tough, and Tokyo-based e-ticketing platform Zaiko wasn’t immune to the ups and downs of starting out.

“We were a small startup taking on established players, trying to get as many new clients as possible, improving the system bit by bit,” says current COO and co-founder Lauren Rose Kocher, 34. Zaiko, which launched in January of 2019, experienced 21 percent growth every month and was able to land high-profile projects such as electronic music festival The Labyrinth and Japanese rapper Kohh’s nationwide tour.

“I thought in January this year, ‘Wow, we made it.' It was a tough year but I expected 2020 would be fantastic for live events,” Kocher recalls.