Jet manufacturers and airlines are launching an urgent initiative to convince nervous travelers that the air they breathe on planes is safe, believing this is critical to rebuilding a travel industry floored by the novel coronavirus.

Boeing has appointed former engineering and development chief Mike Delaney to head wider efforts to build confidence, and Airbus leaders say the industry is moving from an initial crisis phase to securing public trust.

That has triggered, among other things, a concerted effort to explain how cabin air filtration works in a bid to scotch the myth that the pressurized fuselage contains only static or recycled air.