Barber and beauty care providers have started making visits to people's homes and nursing care facilities as they adapt their services to the demands of Japan's rapidly aging society.

As elderly regular customers tail off their visits to beauty salons, businesses are taking their full range of services, including hair perms and massage options, to them — even using aromatherapy to create a salon-type atmosphere at their "pop-up shops."

Masueko Imai, 86, who lives in a nursing home in Setagaya Ward, Tokyo, recently got a haircut and set from a beautician who visited the facility. The room that served as a salon was filled with 1960s Western-style music, setting the stage for the creation of her chic hairdo.