Japanese sake sellers are looking to tap into China's growing taste for traditional rice wine to counter its falling consumption back home.
Fueled by an increasing number of Japanese restaurants and rising Chinese household incomes, sake, while still considered a treat, can now be found in many restaurants and department stores in major cities like Shanghai and Beijing.
At the second China International Import Expo taking place in Shanghai last week, more than 110 firms gathered to promote Japanese food and agricultural products, including sake.