Zensho Holdings Co. said Tuesday it will not change the tax-included price of its mainstay regular gyūdon beef-on-rice bowls at its Sukiya restaurants after a consumption tax hike.
Zensho’s price policy is aimed at curbing consumer confusion over prices and an expected decrease in restaurant customers after the Oct. 1 tax increase.
The tax-included price of regular-size gyūdon bowls will remain ¥350 after Japan raises the tax from 8 percent to 10 percent for items including food consumed inside restaurants.
Under the two-tiered rate system, the rate of 8 percent will apply to takeout items.
Zensho will set the same tax-included price for the eat-in and takeout regular-size gyūdon by lowering the eat-in price before tax.
The tax-included prices of other dishes on the menu will be the same regardless of whether they are consumed in restaurants or taken out. To ensure that the same dishes carry the same tax-included prices, Zensho will adjust before-tax prices for some items on the menu.
Among other gyūdon chains, Matsuya Foods Holdings Co. has decided to take a similar price policy, while Yoshinoya Holdings Co. will hold its prices steady before tax, resulting in different eat-in and takeout prices.
Nakau Co.’s restaurant chain serving udon noodles and rice bowl dishes, under the wing of Zensho, will take the same price policy as Sukiya.
Meanwhile, tax-included prices will be different between eat-in and takeout food at Coco’s Japan Co., a family restaurant chain also controlled by Zensho.