Business / Corporate

DiDi Mobility Japan starts taxi-hailing service in Aichi


DiDi Mobility Japan Corp. began offering its taxi-hailing service, used via smartphones, in Aichi Prefecture on Wednesday.

Aichi is the ninth area in Japan where the service, offered by the Tokyo-based joint venture between SoftBank Corp. and Chinese ride-hailing giant DiDi Chuxing, is available. The eight other areas include Osaka.

DiDi Mobility Japan aims to expand its service to a total of 13 areas within fiscal 2019.

In Aichi, the taxi-hailing service has become available in 12 cities, including the prefectural capital of Nagoya, and four other locations such as Chubu Centrair International Airport.

Four taxi companies in the prefecture, including those based in Nagoya, have partnered with DiDi Mobility Japan.

In a special campaign running until Sunday, the company is giving first-time users a set of coupons granting them taxi rides worth up to ¥7,580 for free — a much more enticing offer than its regular first-time coupon, which covers rides up to ¥1,000.

At a news conference in the city of Kiyosu in Aichi Prefecture, senior executive Keigo Sugano said DiDi Mobility Japan will start a loyalty point program in early August.