Business / Corporate

Coca-Cola Japan to proceed with full launch of alcoholic beverage business

JIJI

Coca-Cola (Japan) Co. is preparing for its official entry into the nation’s alcoholic beverage market, company sources said Monday.

In May last year, the company launched a canned chūhai spirit-based product in the Kyushu region on a trial basis.

Coca-Cola (Japan) plans to sell the product, “Remondo,” nationwide from this autumn, mainly at supermarkets and convenience stores, the sources said.

The company aims to make canned chūhai a key revenue source at a time when the market for carbonated drinks — its main products — faces slow growth.

Sales of chūhai products in Japan have doubled in around 10 years as they are cheaper than beer and offer a variety of flavors.

“We are planning to (fully) enter the alcoholic drink market to sustain our growth although competition is fierce,” an official at the company’s public relations department said.

Coronavirus banner