Yasuta Sato, the founder and former president of Japanese toy maker Takara Co., died of old age Tuesday. He was 94.
Born in Fukushima Prefecture, Sato launched a business in Tokyo’s Katsushika Ward in 1953.
The company hit the jackpot with the inflatable “Dakko-chan” plastic doll in 1960 and was renamed Takara in 1967.
Under Sato’s initiative, Takara released many products that captured the hearts of children, including the smash-hit “Licca-chan” cute doll series, the “Choro-Q,” or Penny Racers, minicar line and the “Game of Life” board game played with a roulette wheel.
He retired as supreme adviser to Takara in 2002.