National

Japan's Reconstruction Agency to air ad for Fukushima products on TV, online and at cinemas

JIJI

The Reconstruction Agency said Friday that it will run a television commercial advertising farm, fishery and forestry products made in Fukushima Prefecture for about a week from Saturday.

The 30-second spot is aimed at dispelling harmful rumors about the safety of products from the prefecture following the nuclear meltdown at Tokyo Electric Power Company Holdings Inc.’s Fukushima No. 1 power plant, which was heavily damaged in the March 2011 earthquake and tsunami.

The agency hopes to capitalize on rising interest in Fukushima Prefecture ahead of the eighth anniversary of the disaster on March 11.

The commercial, which will also highlight tourism spots in the prefecture, will be broadcast nationwide. It will also be run at movie theaters and online.

The agency has also created a section on its website to explain the current conditions in Fukushima Prefecture, helping visitors to learn about radiation and progress in reconstruction efforts.