Local governments are desperately trying to recruit licensed child care workers in a bid to address an acute shortage in day care staff.

As part of their strategy, they are emphasizing favorable labor conditions, such as short commuting distances and reasonable working hours, in a bid to attract licensed child care workers, including those who are stay-at-home moms.

In April, Ibaraki Prefecture launched a program to introduce prospective licensed child care workers to day care centers for children in cooperation with ManpowerGroup Co., a staffing firm in Yokohama.