• Fukushima Minpo

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A popular rice ball shop stands near Tokyo Station’s Yaesu Central Gate, drawing long lines of customers waiting to buy products made with rice from Aizu, Fukushima Prefecture, known for remaining soft with a touch of sweetness even when it gets cold.

As it takes less than a minute to make the rice balls, customers don’t have to wait long at Honnoriya, a rice ball chain operated by JR East Food Business Co.

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