The race to transform the global auto industry has reached full throttle.

Facing what has been touted as a once-in-a-century transformation, domestic carmakers are rushing to transition from conventional manufacturers into tech-driven "mobility companies" focused on CASE (connected, autonomous, shared and electric) technologies.

Toyota Motor Corp. on Tuesday unveiled two revamped models — the Crown and the Corolla Sport — the first offerings in its lineup of so-called "connected cars" that will be able to utilize online services offered through a special communications network.