Vaio Corp., the Sony Corp. computer spinoff, said Tuesday it will begin showing virtual reality movies in a theater in the capital’s Shinjuku district on July 2.
Vaio, which took over Sony’s personal computer business, is hoping to expand the VR market by combining the realistic visual experience with the theater’s powerful audio equipment. It will be the first time for a VR movie to be played in a theater anywhere in Japan, the company said. The technology has been mainly used in conjunction with video game consoles and theme park attractions.
VR allows viewers with special goggles to see images in 3D so they feel as if they are part of the movie.
Vaio and studio operator Toei Company Ltd. said they will start with short films, including the popular animation “Neon Genesis Evangelion” and a spinoff of “Osomatsu Kun” created by the late manga artist Fujio Akatsuka, when the VR campaign kicks off at the Shinjuku Wald 9 theater. Tickets will cost ¥1,500.
“We want to increase the value of going to a movie theater,” Hidenobu Muramatsu, a Toei official, told a news conference in Tokyo.