"When life gives us lemons, we make -196˚ C Strong Zero Double Lemon!"
Perhaps beverage giant Suntory Holdings Ltd.'s commercial variation of the well known proverbial phrase best captures the appeal of its top-selling canned cocktail.
Once regarded as a simple, working-class drink, chūhai has made a spirited comeback in canned form, attracting new generations of deflation-minded, social media-savvy consumers looking for a cheap, quick fix to help them get through the daily grind.