China's Sina Weibo on Monday reversed a decision to remove gay content after outcry among gay Chinese who say the company had smeared homosexuality by lumping it with pornography as it tried to meet government censorship directives.

China's Twitter-equivalent Weibo said Friday it would remove pornographic, violent or gay videos and cartoons in a three-month campaign, singling out a genre of manga animations and comics that often depict raunchy gay male relationships.

In response, gay, lesbian, bisexual and transsexual (LGBT) advocates poured online to criticize the decision using hashtags, open letters and even calls to dump Sina shares.