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They won over buttoned-up investors at a banking conference with their jingles about teenage love, but the K-pop girl band Red Velvet is about to face what may be its toughest audience yet: North Korea.

The chart-topping starlets will perform Sunday with 10 other South Korean music groups at the first of two concerts this week in Pyongyang. It is the latest overture in Seoul’s decades-long cultural diplomacy push, aimed at softening ties with its closed off and nuclear-armed neighbor.

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